Everything clients typically ask before signing the brief: budgets, payment models, guarantees, anti-fraud, GEOs, and reporting.
Cooperation
The minimum test budget is $10,000 per channel. The optimal starting point for Facebook + PWA is $10,000–$15,000: enough to warm up the pixel, run 2–3 creative bundles, and gather a statistically significant FTD sample.
Finance
GEO & Sources
Technology
Reporting
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